Personal & Professional

Aesthetic Consultation

The Essential Face is an aesthetics boutique and medical spa dedicated to providing the highest levels of professionalism and personal attention when it comes to serving clients. 

At The Essential Face, we understand that you can’t put a price tag on confidence and self-worth. We also understand that almost everyone wants to age with grace. Sometimes, taking the next step in personal care can be intimidating, and that’s why we are committed to making sure you receive personal care and attention from every member of a staff, and a chair-side manner that’s not rushed or pushy. It’s our goal to make sure you walk out of our office feeling confident and cared for. We know you have lots of options for your aesthetic care in the Columbia, SC area. That’s why we’re holding steadfast to our efforts to make sure your experience at The Essential Face is the best it can possibly be. We’re not just not just in the business of beauty, we’re in the business of building people up. Whether your goal is simply to begin a skincare routine, or to turn back the hands of time with one of our innovative procedures, we will offer you a personal touch and a level of expertise you will not find anywhere else. We invite you to look around, explore our gallery and our services, reach out with questions and follow us on social media. We look forward to getting to know you!

Professionals who care, experts who listen.

Beth Williams | APRN, MSN, NP-C
Ryan Baker | APRN, MSN, NP-C
Sara Boyer | Practice Administrator
Caroline McHenry, MA
Kim Felder | Executive Administrator and Patient Liason
Suzanne Hampton | Executive Administrator & Patient Liaison
Ashley Williams, RN, CoolSculpting Elite Specialist.
Ruth Armistead - Our Aesthetician Partner

Advanced Skincare & Medical Beauty Treatments in Columbia, SC

Beth Williams


Beth Williams is the founder, owner and chief practitioner for The Essential Face.  Her roots run deep in the Columbia community and she is delighted to host her debut practice in the neighborhood where she once lived.  Beth is trained as a Family Nurse Practitioner and holds a graduate degree from the University of South Carolina.  She is a certified nurse injector and a trained laser rejuvenation specialist. The last several years of her career have been focused on the field of aesthetic medicine, training with some of the most highly skilled injectors in the country.  She combines this skill, her genuine love for people and an artistic eye to achieve her clients’ aesthetic goals.

Ryan Baker


Ryan Baker graduated from the University of South Carolina in 2012 with a Bachelor of Science degree in Nursing. He worked as a critical care nurse in the medical ICU following graduation. He obtained a graduate degree from the University of Cincinnati in 2015. Ryan worked as a nurse practitioner in cardiology and simultaneously began training to become a certified nurse injector. He has been working in medical aesthetics since 2016 and uses his creative eye, skill and approachable demeanor to help his clients look and feel their best. 

Sara Boyer

Practice Administrator

Sara Boyer is the glue that holds The Essential Face together! With degrees in both public relations and business, as well as a broad experience in surgical technology, Sara was the perfect choice to manage our boutique practice. Sara and Beth have several years of professional collaboration which serves to meet the unique needs of our Columbia clientele. The aesthetic industry is rapidly changing and Sara keeps the practice on the cutting edge of new products and capital equipment. She keeps the practice moving forward with her business acumen. We stand in awe of her organizational abilities and are thrilled that she is an integral part of our team.

Caroline McHenry


Caroline joined The Essential Face in June of 2021 after moving to Columbia from North Carolina. She graduated from the University of South Carolina in 2014 and went on to obtain a master’s degree in medical sciences from the Medical University of South Carolina. As a certified nursing assistant, she realized her passion for direct patient care. She honed these skills working in family medicine, urology, and in hospital settings. Caroline decided to try her hand at working in the world of aesthetics and has found it to be exceedingly fulfilling and loves to see how our services make our patients feel.

Kim Felder

Executive Administrator and Patient Liason

Meet Kim Felder. Kim has an extraordinary gift for hospitality and uses this gift daily to make every client feel as if they are being welcomed into her home. She is a master with Brilliant Distinctions and elevates the client experience with her gracious manner. Kim is that friend who’s as beautiful inside as she is out, and her passion, joy and love for her clients shine brilliantly in her work. Kim’s attention to detail and her client relations skill lend themselves beautifully to her role in office administration. The practice runs like clockwork because Kim is organized, professional and, above all, treats every client as though they were a member of her own family. Together with Beth and Sara, Kim will ensure your services are exactly what you need and your appointments fit seamlessly into your existing schedule.

Suzanne Hampton

Executive Administrator & Patient Liaison

Suzanne Hampton joined The Essential Face family in November 2019. A long time Cola resident with deep roots in the beauty & fashion industry, Suzanne welcomes each client with the utmost grace & hospitality. A graduate of The University of South Carolina in Fashion Merchandising, Suzanne is most recognizable as a make up artist & visual merchandiser at Pout. Those talents have carried over to The Essential Face & include keeping our little house filled with fresh floral bouquets. With an eye for all things fabulous, she especially loves seeing clients feeling their most beautiful after a visit to The Essential Face. When not working, Suzanne enjoys spending time with her husband & two daughters.

Ashley Williams

RN, CoolSculpting Elite Specialist

Ashley Horne Williams is a native to Columbia, SC, and graduate of the University of South Carolina (2006) with a B.S. in Exercise Science and an Associate Degree in Nursing (2012) from Midlands Technical College.  She worked post bachelor’s at South Carolina Heart Center and at Columbia Heart after receiving her nursing license. Ashley and her husband, Matt, have three children, Taylor (12), Rocco (10), and Brewer (7), who keep them busy after school with sports and activities. In their spare time they love any outdoor adventure, cooking and live music.

Ruth Armistead

Our Aesthetician Partner

Ruth Armistead takes beauty seriously. Her extensive training and artistic eye provides even the most discerning clients truly breathtaking results.